Designing a range of marketing and display materials for Sunstar to promote their beautiful timber flooring products to the building industry.
Sunstar Timber Flooring is an Australian premium engineered flooring wholesaler. Sunstar supplies timber flooring products specifically designed to meet the needs of retailers, builders and installers.
The brief was to design a brand identity for two ranges: Premium and Classic. Each range consisted of at least six timber finishes with a specific code and name. The extensive range needed to be clearly identified to avoid confusion when specified by architects and builders.
We designed a range of marketing materials using the Sunstar logo as a graphic device with a unique colour palette and typography to identify each product range. The graphics were applied to product labels, display boards, brochures and warranty documents to provide a strong and consistent brand identity.