A brand refresh of the company’s image and capabilities to establish a distinctive place in the mind of the target market.

Client

ShineWing Australia is a leading Australian owned advisory and accounting firm with an 80 year history of servicing local and international clients.

Approach

In 2018 we were engaged to create a branding campaign using the existing ShineWing logotype and new tagline – take the lead. Our brief was to work with the existing brand identity to refresh the complete range of marketing items with a focus on elevating the brand perception.

Solution

We developed communication tools to assist staff and partners to tell a consistent story of an Australian firm with a unique position in the market place. These were incorporated into guidelines showing consistent use of typography, a vibrant colour palette, dramatic imagery and graphics, templates for tender documents, flyers and capability brochures.