Atomo is an ASX listed innovative medical device diagnostics company supplying unique integrated rapid diagnostic test devices and finished Point-of-Care rapid tests to global partners and consumers.

The brief was to focus on Atomo’s strategy of empowering people to enjoy healthier lives through fast, accurate Point-of-Care testing. Atomo is re-imagining diagnostics by putting the user experience at the centre of everything they do.

We designed a powerful cover featuring an image of a consumer with a red pattern representing diagnostic testing and results. Our focus was on communicating a clear direction for the business and its strategy for future investment and delivering investor returns. The colour palette and graphic pattern were used to support the Atomo brand identity throughout the report. Both digital and printed versions were delivered.